One of the most annoying narratives pushed by the left and their media allies over the last decade or so is the idea of so-called “toxic masculinity,” which in a nutshell has been defined as any male behavior that modern “feminists” don’t like, including the most benign of actions like holding doors open and lifting heavy things.
Like most woke messaging, the idea has not been a popular one, with the Gillette razors company, for example, paying a very steep price when they foolishly jumped on board the “toxic masculinity/#MeToo” train back in 2019 with an ad that annoyed pretty much everyone.
For those who never saw it, here’s the ad:
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With the reelection of Donald Trump in November 2024, it was clear that the failing message of “toxic masculinity” was soundly rejected once and for all by voters who were fed up with having their intelligence insulted on issues like “transgender rights,” along with a subset of disaffected male voters who felt abused, abandoned and betrayed by the Democrat Party.
Vice President JD Vance in particular has not been shy about promoting the benefits of unapologetic masculinity (and at times being an example of it), and during his Thursday speech at CPAC 2025, he knocked it out of the park in remarks he made on making masculinity – and femininity – great again:
My message to young men is I think that our culture sends a message to young men that you should suppress every masculine urge, you should try to cast aside your family, you should try to suppress what makes you a young man in the first place. And I think that my message to young men is don’t allow this broken culture to send you a message that you’re a bad person because you’re a man, because you like to tell a joke, because you like to have a beer with your friends, or because you’re competitive.
[…]
The cultural message is I think that it wants to turn everybody, whether male or female, into androgynous idiots who think the same, talk the same, and act the same. We actually think God made male and female for a purpose, and we want you guys to thrive as young men and as young women, and we are going to help with our public policy to make it possible to do that.”
Watch:
Some of the ways the Trump administration has worked to make that objective achievable is by taking a sledgehammer to DEI in public education and by signing an executive order that creates a pathway to making women’s sports safe for women again.
Promises made, promises kept. You love to see it. You truly do.
